When you’re designing and developing a business website, you need to think about its primary purpose. A business website isn’t an art installation or a place for people to have fun. The design should be to encourage people to buy your product or service and, ideally, come back for more.
Whether you are planning on developing websites or other people or you want to create a custom website for your business, here are a few simple design principles to keep in mind.
Keep it Simple
There is such a thing as an overdesigned website. You might have been on one before. It sticks in your mind, but not for the right reasons. An over-designed website is hard to navigate and might even slow down your computer.
Instead, think about simple designs that work. Use a UI that people are used to, so they can easily work out how to navigate through your website without having to basically rediscover how menus work.
Use colors and fonts that look nice but are easy to read as well. Dial back on the fancy features as they can be more distracting than anything else. This way, you end up with an attractive website that functions properly.
Use Data Analytics
Data is one of the most important currencies in business, other than time and money. Data can help you to grow and improve your business every day, but you need to know how to gather and understand this information so you can use it effectively.
A website can automatically gather information about the people who use it. This is partly what cookies are for, and most users accept cookies so that your website can learn more about how they use it.
You can find out more about what people are interested in, what products people prefer, and potentially what might drive them away from your website.
Leave Room for Growth
When you first build a website, it might start out as a few web pages including a home page, a landing page, an About Us section, an e-commerce store, and a checkout page. This sounds like a lot to start out with, but your website will likely grow, especially if you include a blog or more products.
If you don’t design your website with growth in mind, you essentially shackle yourself. This is why simple, modular website designs are best because you can add to them when you need to without ending up with a bloated mess.
Easy Payment and Checkout
Finally, one of the key tenets of a good e-commerce website is that it’s not only easy but enjoyable for people to buy things. This means good product descriptions and pictures, but also a checkout design that is easy to use.
Payment API for developers can help you add a simple payment option that’s easy for you to include and easy for customers and clients to use as well. This means that everyone gets to win.
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