With so much choice and thousands of online stores, it can be difficult to decide on the right store for you. It can feel overwhelming to ensure that you are getting the best service and the best selection of rings.
So how can you narrow down your choices and find the perfect jewelry store?
Research
No one likes to feel like they are being conned – but when it comes to diamonds, there are a lot of ways that the average buyer can be misled. Make it a point to learn about diamonds – where they are from, the difference between mined and created, the four Cs, and even the different colors.
You don’t need to become an overnight expert, but you must know enough so that when you contact a store, you know that what they are giving you in terms of information is correct.
Or, at the very least, you can take the information away and verify it.
The right store for you will be happy to talk you through anything you ask and will be willing to verify the information for you. They’ll also have certifications for the authenticity of diamonds and other gemstones.
And most importantly, you won’t ever feel like you’re out of your depth.
Credentials
It’s not just the ring that can be certified – the people in the store can be credentials too. There are several credentials that you can ask for. The most common are the American Gem Society and the Gemological Institute of America. You may see these shortened to AGS and GIA.
You can consider these markers of quality. And, if you want to, you can contact the societies to verify membership numbers.
Reviews
Thanks to the internet, there are more reviews online than ever. This means that you can find the name of the store and get an idea of the type of customer service you are likely to receive there. You might also find information about individual members of staff too.
Reading reviews might sound like a step that is too far – but would you buy an electrical item without reading reviews? Probably not! So why would you part with thousands of dollars for a bad experience? You shouldn’t.
Stock
Keeping millions of dollars of diamonds on the premises isn’t always something that many stores like to do. So their online selection is the largest and best indicator of what you can expect. If there is something you want to see, when you book an appointment, you should make sure you mention it.
This is neither a bad nor good point, but it is worth keeping in mind that what you see online might not be available in-store.
When the ring that you had set your sights on is not in store, it means that you can’t buy it immediately – so you need to plan ahead and make sure you know what is and isn’t available.
Pressure
Buying a ring for engagement is already a big deal; if you feel any pressure from the team in the store, this isn’t the right place for you. Although their job is sales, what they have at the heart of the service is ensuring that you get what you need.
When you make a decision that is as important as a thing, you are going to want to speak to an associate for help. If you feel like you are being pressured into buying – or you keep getting items to look at that are over your budget or not what you asked for, then you should leave.
The associates should be happy to show you what you want to see, offer some suggestions, take into consideration your budget, and work with you.
Policy
Consider if you would buy a car for a few thousand without a warranty or a returns policy. If the answer is no, then put the same expectation on the ring or other item. You should be able to shop with complete confidence, and that means if the item isn’t what you wanted, or you realize you don’t like it, you can take it back.
Look for a money-back guarantee of around 30 days, but keep in mind that the item must be returned in pristine condition.
Now you know how to get the most from the right store, you need to know how to make sure you have the right ring too! Here are some tips to make sure that no matter what store you are in, you get the right ring, too: How To Choose An Engagement Ring For Your Love | The Review Broads
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