Optimizing a website for maximum traffic is the pinnacle of web design. SEO is one method of doing this, and while it’s effective, multiple other techniques can help drive traffic. When used together, managed, and implemented correctly, a multi-pronged strategy works best. It will continue to drive traffic as your site grows.
Specialized SEO and PPC
Search engine optimization is the lifeblood of organic traffic and a technique that you should take the time to learn. SEO aims to boost your ranking if appropriately used, but there is much more involved than using keywords and phrases.
General SEO, both on-page and off-page, is acceptable. But you can get more traffic with professional help. For example, specialized SEO like Cardinal healthcare marketing agency can help increase traffic volume. Companies like this use industry-specific tactics that focus on key demographics and relevant associations with SEO and conversion optimization.
Social Media Campaigns
Love it or loathe it, social media is an excellent tool for driving business and website traffic. The vast potential of millions of free consumers and earned media means that you cannot ignore social media as a means of increased traffic volume. Platforms like Twitch, Facebook, and Instagram are leading the way in helping online creators thrive.
In addition to being an accessible means of significant traffic, these platforms now implement systems whereby marketers can earn money on the web. Monetization is now possible through created media as part of the creator’s economy. Instagram’s Live Badges, Twitch’s Bits, and Facebook’s Stars reward live streaming. Instagram has also launched creator shops that allow creators to sell their own brand on the platform.
Digital Marketing and Branding
Of course, none of this is possible without a strong web presence in the first place. Digital marketing is crucial in establishing your brand and displaying it across the relevant parts of the internet, such as social media groups, forums, and listings. This is done so that people can find you concerning a search on a specific platform or a search engine.
But it’s no good smearing your brand all over the web. It simply doesn’t work like that. Instead, a focused campaign needs to be strategized and implemented across the necessary platforms. For example, your gaming blog has no place on the index of a medical journal site. This will get no clicks and could harm your SEO ranking based on irrelevant backlinking.
Offer Promotions via Website
Everyone loves free stuff or discounts, and you can leverage this to drive website traffic. For example, you could offer time-limited discounts or email newsletter sign-up bonuses to get people to visit your site. Additionally, you could offer daily, weekly, or monthly login bonuses and offer personalized discounts to repeat visitors or repeat customers. Repeat clients are likely to spend 60% more per visit.
This kind of work is tedious, but you can get help. AI automation software for mail, such as MailChimp, is excellent at managing campaigns like this. For example, automation software will send out repeat mail to multiple recipients simultaneously. So you don’t need to manually copy and paste the same newsletter for each person on your list.
Distribute Print Media
Living in a digital world, it is sometimes easy to forget about the physical items we can use to our advantage. However, you shouldn’t forget about the power of print media. Business cards, flyers, and magazine ads are viable methods of driving traffic to your store and establishing brand awareness.
Placing a magazine ad might be expensive, but appearing in a well-known magazine related to your niche will legitimize your brand in the consumer’s mind. And while most people might discard a business card or flyer, they are relatively cheap. Thus, they will attract new customers and raise brand awareness.