Valentine’s Day remains one of the biggest events in the consumer calendar, as couples across the UK look to spoil their other halves with valentine’s day gifts. An estimated total of £880 million was spent celebrating this occasion during 2012, with male consumers responsible for the vast majority of this expenditure.
The gap between male and female spending was significant, and can at least be partially explained by the diversity of feminine products that exist in the market. Male consumers are certainly spoiled for choice when it comes to treating their wife or partner, and this makes it far easier for them to spend their cash.
Three Valentine’s Gift Trends for 2013
This vast choice of products can be overwhelming for those on a budget, however, so you may want to consider targeting the most popular gift trends for 2013. Consider the following: –
1. Personalised and Homemade Jewellery:
The market for personalised gifts has grown considerably in recent years, as consumers have evolved to demand more from retailers. Along with sentimental and handmade gifts, these products are unique to each recipient and create a lasting memento of the love between two individuals. Creating a personalised item of jewellery is especially relevant to the concept of Valentine’s Day, while you may even wish to consider creating a gift from scratch using a jewellery making kit. Jewellery maker has some great silver jewellery making kits if you haven’t any design inspiration of your own!
2. Gift Experiences and Live Events:
The trends prominent in the marketing industry often reflect consumer demands, as businesses strive to engage their targeted audience. This is certainly true with the concept of experiences and live events, as these are increasingly popular both as marketing tools and unique gift ideas. In terms of Valentines Day, why not treat your loved one to a luxury spa experience, or book them access to a real time event that is both spontaneous and truly memorable.
3. High Quality Photo Shoots and Shared Experiences:
Spending time together in a couple is one of the most appealing benefits of Valentine’s Day, so enjoying a shared experience is extremely worthwhile. It is even better if this experience creates visual memories that can last a lifetime, while providing an enjoyable talking point in years to come. With this in mind, booking a romantic couple’s photo shoot can provide an extremely enjoyable Valentines Day Experience, while family shots are also available for those with children.