For a business to be successful, it helps to have a well designed and easy to use website. It may not be essential for a company with a physical premise and a high footfall, but for a home-based online business, it is especially important. Your website will be one of the first impressions that users and potential customers will get of your business, so it needs to successfully communicate what you do in a way that will make them want to find out more. A website that isn’t designed well can lose you a lot of potential customers.
Below are some ways that you can improve your website and the user experience overall!
Don’t overload it with content
Although there may be a lot that you want visitors to see, you mustn’t overload the front page of your site as it can become too confusing. Having white space on your page doesn’t waste valuable space; it helps to draw the visitors eye to content that you want them to see. It can also make it feel modern and well designed. The trick is getting the right balance of content and white space, so you can get all the information you want above the fold, without overloading it.
Add calls to action
Calls to action give your visitors visual cues to follow, and a reason to click on things and look further into your website. The words that you use when writing a call to action should be action words that seem time-sensitive. If you would like people to sign up to a mailing list use, ‘Sign Up Now’, or if you want people to make an account you could use, ‘Get Started Today’. It gives the visitor a prompt and something to do next on your page.
Consider a VPS
If your business and web page starts to become more popular and your business begins to grow, you may need to change your hosting server from shared hosting to a virtual private server (VPS). A VPS can make your website more reliable because it will be able to handle more traffic. You will also have more control over it, and have more hosting resources available, so you will be able to do more with your website.
It is easy to get cheap VPS, and it will mean that you will have to deal with fewer issues, than if your website was on a shared hosting account.
Make sure it is mobile-friendly
More than half of people now access web pages through some form of mobile device, whether it is a phone or a tablet. That means that if your webpage is not mobile-friendly, you could potentially lose visitors. A website that is not mobile-friendly can be hard to navigate, so people won’t want to stay on it.
When you are optimizing your website for mobile usage, make sure you check it works well, and see if you can come up with any other ways to tailor it to the users.