Owning a business is tough. It takes the investment of endless hours to really make one work for yourself and start to make some profit. Even the. It can be tough. 50% of new businesses fail in the first five years. Retaining your customers is extremely important. But how do you inspire that loyalty to begin with? Interacting with the community is a great way to get your business name out there. There are a lot of ways to do this too. Some might be dependent on your business type, but that’s fine. See if you can find something below which you can use to help push your business out into the community by giving back to it.
Allow Use Of Spare Land
Some businesses need a lot of land to succeed. Farming is a prime example. Sometimes, not all of this land is used. If this is the case, think about how you can use it for other purposes. Namely, giving back to your community. You don’t have to go full Roger O’steen and donate your land. But you could offer it to certain council initiatives or use it as a wildlife shelter. Maybe you could turn it into a small public park. Spare land should be used to help your business thrive, just think of this as extra advertising because you’ll certainly garner some attention for doing it.
Own A Trade Firm?
If you own a trade firm, for example, a building company, you can offer services on key public and community projects. You need to make sure you’ve got the time to do this. Don’t do it at the expense of any key work. But if you can, the advertising and potential good feeling in the community you’ll cultivate will be well worth it. These projects vary. It might be something simple like repairing a wall. Or maybe it’s repairing a building for free or interacting with charity. Your trade goes a long way here. You could be a plumber or an electrician and still offer your services on key projects. Just make sure you stipulate that you can hang a banner outside or utilize a form of advertisement.
Push Your Food Business Into The Community
You might own a restaurant or cafe. Maybe it’s a catering firm. Whatever the case, there are so many opportunities to get some advertising. If there’s a charity event on, offer to put on some food for the people there. Do it for free. Then people will taste your food and remember you. If it’s good, they might want to visit your restaurant. Giving samples has always been a tried and tested way to gain more sales in the food business. But if you do it at a charity event you’ll come across as a benevolent person who cares about the community. With that in people’s minds, they might just want to come to your establishment rather than your rivals. The key here is to make sure that you have the spare cash and equipment to be able to take the hit financially. Remember, it’s a short term risk for long term gain.
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